If you want to convey an emotion in a smartphone message or in virtual conversations on social networks, you’ve probably already used your heart, your thumbs-up hand, your palms or your yellow happy face. A recent Google search found that the most typed word in SMS or chat was not a word, but rather a colorful heart design. According to the company, the image and its alterations appear billions of times a day around the world. Food, animals, transportation, people, feelings. All these colorful drawings that appear as an option on your keyboard are called Emojis.
- Gestures and body parts
- People and fantasy
- Clothing and accessories
- White Emojis
- Cream Emojis
- Brown Emojis
- Dark Brown Emojis
- Black Emojis
- Animals and nature
- Food and beverage
- Activity and Sports
- Travel and Places
- Unicode symbols
Communication is not only about spoken or written words, because we also communicate non-verbally, that is, without using language. More precisely, through our facial expressions, our gestures, our body language and tone. Our communication is increasingly digital. We write emails and chat on WhatsApp, Facebook, Instagram or Snapchat. What we may express in real life in words, or else non-verbally, is replaced by Emojis and short texts. This adds emotion to the text and can circumvent misunderstandings. Most people say that they can express emotions better through Emojis than through words.
In addition to different facial expressions and gestures, there are also Emojis that represent objects. This usually helps the other person to understand the situation and its context. The evolution of Emojis has brought many benefits to brands and social networks. One of the biggest advantages of using Emoticons and Emoji is to shorten the message, that is, to make the content of a text more agile and more direct.
We can say that it is almost impossible to make a publication and not put an Emoji, isn’t it? If you are one of those who love Emojis, but do not know how to use them strategically, we will help you! Showing you how these graphic representations sprouted and what is the best way to apply them in your publications.
Emojis What are they?
The word “Emoji ” comes from the union of “e” (絵), which means image in Japanese, and “moji” (文字), which means letter. That is, they are symbols that represent a complete idea, word or sentence.
These symbols have the appearance of expressions, objects, animals, weather genres, and so on. They became a trend with the increasing use of smartphones.
Today they are a part of writing and are even considered a new language. To give you an example, the word of the year 2015, chosen by the Oxford dictionary, was 😂!
But beware! Don’t confuse Emojis with Emoticons/Emoticons. While Emojis are independent characters, emoticons are emoticons or symbols made with keyboard characters, such as (-: or History of “Emojis”.
Emojis are already a part of our culture and day after day that it is hard enough to remember when they came and where, isn’t it?
But the history is much older than it seems and begins in nineteen ninety-nine, in Japan, as the origin of the name “Emoji” already demands.
It all started when the cell phone company NTT DoCoMo developed I-mode, a genre of information package for cell phones, including e-mail, weather, news and Internet access, which was quite advanced at the time and sought to revolutionize the way the Japanese communicated.
Shigetaka Kurita, one of the NTT DoCoMo employees involved in the I-mode project, realized how cold and sometimes ambiguous communication was by limiting it to sentences written on the cell phone, and began looking for a way to make the messages more human.
But none of them were satisfied and it was then that Kurita, who was not a designer, gathered a small team and, with the limitation of twelve × twelve pixels, came up with the first 176 Emojis that have a history.
According to Kurita, his inspiration for these first symbols came from Japanese culture and the expressions he saw in anime and manga as a child.
When the author of the Emojis finally presented the original designs to the big technology companies, he expected them to improve on their structure, but that didn’t happen: the symbols went into I-mode exactly the way they were originally designed.
Shortly after the launching of the Emojis to the general public, the other telecommunication companies started to copy the designs and the idea of the characters shamelessly, adding certain novelties, while NTT DoCoMo and Kurita did not patent the invention.
This ended up generating countless different characters and a real chaos: the number of Emojis reached eight hundred! – which only began to be resolved in 2005, when all the companies decided to map which characters were used and try to establish a standard among them.
In 2012, one of the contenders NTT DoCoMo, with the help of Kurita, finally redesigned the original characters.
Okay, but how did “Emojis” come out of Japan and take over the world?
If you thought of Apple, you’re right!
In two thousand seven, Apple launched the first iPhone and, considering its popularity in the Japanese market, included Emojis, as they were a very strong cultural phenomenon in the country.
But here in the west, Emojis were still hidden on the iPhone and were only discovered when users changed the device’s language to Japanese.
Given the desire of the public who also wanted to communicate using the symbols and friendly faces, Apple launched Emojis for all languages in two thousand eleven, with the release of iOS.
And that was the beginning of the fever as we know it today: Google and Windows made sure that their Emojis were inspired by the design of the competition.
To avoid the chaos that was the beginning of the Emojis in Japan, the Unicode Consortium took the trouble to standardize the character code so that users of different operating systems could use the Emojis without disagreements.
Currently, Emojis are part of the culture, and are used from daily communication to storytelling, as in the case of the book Emoji Dick, which adapted the traditional story of Moby Dick using only Emojis.
Emojis in Marketing
With the huge popularity of Emojis and the way they are embedded in the world’s culture, good marketers have seen the countless possibilities this language can provide for communicating with their customers.
And it’s not just with millennials! As we saw in the statistics of the last topic, 92 percent of Internet users today employ Emojis.
Despite being a very strong trend, it is necessary to be careful in their use, not to exaggerate or cause misunderstandings. Therefore, we have brought some tips for you to use Emojis in your company’s marketing:
1. Know the Emojis
This is the fundamental step before thinking about any communication, as we always and at all times talk about here on the blog.
Before meditating on what to say and how to say it, know if your person is involved with the use of Emojis. Is your audience is precisely in the 8 percent that still does not use and does not identify with the characters?
For this use of research and testing. See what genre of communication reacts most to your publication and in what way it molds.
2. Know the meanings
One of the biggest mistakes when using Emoji in marketing is to use them without really knowing the meaning. Not all of them can represent what you think, so it is essential to know precisely what you are communicating.
A good tip is to use Emojipedia to discover the meaning of all Emojis, apart from researching the characters chosen on social networks to see how people use them and in what context.
3. Keep an eye on the news
You may have appreciated it, but Emojis are continually being updated.
Someone speaking directly to your brand can emerge and be an essential way to interact with your audience.
Also keep in mind what your persona has been using, what’s trending and what’s no longer being used, but it’s really important that your communication is tuned into the language of who you want to reach.
4. Use Emojis to humanize your brand
As we saw back in the early days of Emojis, their creation was exactly to convey emotions that were not possible in text and to make messages less cold and distant.
Consequently, it is a good option to use Emojis in real time interactions and relate to your audience, especially when that interaction is more informal and entertaining, such as when someone praises your company or the content that your weblog or social network has.
5. Avoid coded messages or explain them very well.
Not everyone can easily understand what the symbols mean, so be careful with messages that are absolutely coded with Emojis. Your message may not get through and you may miss the chance to create a connection with the audience.
6. Know when to use
An Emoji used in a really serious context, such as when responding to a customer outcry on Twitter or in a more serious statement, can be a shot in the foot.
Make sure the Emoji will not confuse or annoy the reader of your message, and use it sparingly, especially in customer service.
7. Use Emojis relevant to your message
Never use Emojis just for the sake of using them. Make sure that the use will really add something to your message or will be related to what you want to say.
Meaning of the most used Emojis on the Internet
This happy face showing its teeth is the ideal Emoji to describe bliss or joy for the message received. This popular icon has been with us since the beginning of instant mail applications and platforms.
Crying Laughing 😂
The Crying Laughing Emoji is used to express that you laughed so hard that your eyes fill with tears. It is used to communicate when a person finds something really funny. This Emoji became so well known that it was the first to be added to the Oxford English Dictionary and in 2015 it was considered the “Word of the Year”.
The meditative face is an Emoji used to say that you are meditating on something, or to convey that you are confused. It can also be used when you want to question the truth of something that has been said. As a curiosity we can mention that it is one of the few emoticons that shows the hand.
Laughing and sweating cold 😅.
This Emoji is often used to express relief when coming out of a difficult situation. It can also be used to say that you were somewhat embarrassed by a situation.
Smiling face with smiling eyes 😄.
This smiling face with rosy cheeks can represent a shy smile. It can also represent satisfaction, calmness and gratitude. Its emoticon alteration is ^^.
Smiley face with halo 😇
This Emoji is used at the time when a person wants to express innocence. It is also used when someone does good deeds, is very sweet, innocent or behaves in an exemplary way.
But the angelic face can also be used ironically, for actions or behaviors that are not very good.
The other way around 🙃
Don’t take me seriously! This Emoji is used to indicate an equivocal, ironic or funny message. In addition to this, it can represent that you find yourself somewhat bored or don’t like a joke.
This mischievous winking face can symbolize an act of complicity or consent, and is also used as a sign of flirtation. Likewise, it can be used to express an “ok” given by the person, humor or irony as the case may be.
Relieved face 😌
This face of relief or meaning that everything went well! It is used when the person is happy that something unpleasant is over. It can also mean that the person is relaxed, free of worries.
Smiling face with a heart in the eyes 😍
This happy face with heart-shaped eyes shows that the person is madly in love and can be for a person, place or even an object. It’s a good Emoji to send to your crush.
It expresses love, affection and gratitude, and is often used in romantic messages.
Blowing kiss 😘
This is one of the most used kissing Emojis, which expresses affection, gratitude or some romantic pretension. It can also be used at the end of a sarcastic sentence or be a reaction to a rude message.
This Emoji is very popular usually used to send an affectionate kiss to the other person. There are different Emojis of kisses, but this is one of the most used.
Showing tongue 😛
This Emoji can be used in some kind of “I’m kidding”, to soften an ironic comment or make it clear that you have commented something that should not be taken for real.
Nerdy face 🤓
Huge kevids, awkward smile and protruding teeth, this Emoji is the stereotype of the nerd. It is used in a humorous or else ironic way, to express how smart you are.
Boy with sunglasses 😎.
If you want to show genius, this is the ideal Emoji. It can also be used to indicate irony and nonchalance about something that has been said. In addition to this, it symbolizes the sun, vacations and summer at the beach.
Sideways smile 😏
This half smile represents irony, coldness or serves to say that someone is doing something. It can also be used to flirt or else make sexual innuendos.
This grumpy look expresses dissatisfaction. It shows that the person is not delighted with something, has disinterest or disapproval.
Disappointed face 😔
This Emoji is used to say that the person is very sad and frustrated. It represents sadness, remorse and regret.
Worried face 😟
It is used when someone is feeling anxious, insecure and uncomfortable. It indicates that the person is worried about a difficult situation or essential event.
Crying face 😢
This Emoji of eyebrows crying and weeping shows a state of pain about something, suffering. That it still hurts to remember something. Often used to express discomfort or disappointment about something.
Crying a lot 😭
In this Emoji, tears come out of the eyes like a waterfall. It represents a lot of sadness, pain or defeat. Among the Emojis that convey the feeling of sadness or disappointment, this is one of the most frequent.
This Emoji is used when you are upset, angry or completely furious about something. The angry face Emoji expresses bad mood or discomfort in a situation.
It is used when the person is convulsed, in an uncomfortable situation or has made a mistake. It expresses embarrassment, that you are going through something very embarrassing, or to react to a compliment or a flattering message.
Screaming in fear 😱.
This terrified face is inspired by the painting The Scream, by Norwegian artist Edvard Munch. It means that the person is afraid, panicking about something.
This face represents someone frightened and dazed. He seems to be in a profound way shocked and surprised by a sinister event or else an intense experience.
Cold sweat 😓
Represents overwhelm or worry, when things happen differently than expected. It can also be used for when you are tired or have a lot of things to do. This one represents happiness with relief.
Face without mouth 😶.
This Emoji is used to represent that the person is speechless. That someone doesn’t want to or can’t say anything about a particular subject. It is used in quite difficult, embarrassing or else bad conversations.
Neutral face 😐
This Emoji shows an expressionless face with a neutral look. It means that the person is indifferent to the situation. It is generally used when something is uninteresting and there is no suitable expression to convey that feeling.
This Emoji represents that something was truly embarrassing. It is an expression of nervousness or embarrassment. It can also be used as a faintly guilty smile, of someone who has done something imbecilic and tries to solve the tense situation by grimacing.
Rolled eyes 🙄
This Emoji is used to represent a feeling of disdain, contempt or resentment towards someone or something that has been previously said, and even boredom about a person or subject. It can also be used to identify that a certain message was sarcastic.
Oh my goodness! This unpleasantly surprised face is used when something surprising happens. It can be a response to bad behavior or else a rude message, or when nothing can be added to what has been said.
In comics or cartoons, the zZz over the head means that the character is asleep. This Emoji is used when the person is very tired, wants to go to sleep or else is jaded about the subject.
This Emoji shows someone dead tired. This bubble coming out of the nose is a typical manga symbol, representing that the character is sleeping.
It is used as an expression that a talk is extremely listless and sleepy.
This Emoji means that the person was so disgusted with what was said that they could practically throw back. It is used as a form of disapproval of something.
Smiley face with horns 😈.
This mischievous grin with little devil horns is meant to show that the person wants to make trouble. It can also be used in a malicious or else sexual way.
Hands raised 🙌
Hallelujah!!! These hands stretched upwards are used to celebrate something or to express that the person is happy that something finally happened that he was waiting for. It also expresses that they are having fun and enjoying the moment.
Bravo, very good! This Emoji shows 2 hands clapping and is mainly used to express consent and appreciation. It can also be used sarcastically, if something really doesn’t deserve any applause!
This fist is used to encourage someone or to say that you’re happy with someone being on their side. The fist emoji is one of the most popular emoji, which is employed as precisely the exact same popular friendship gesture in real life, i.e. greeting a friend instead of saying “hello”. On the other hand, it can likewise be interpreted as a threat of a blow.
I’m watching you! These two eyes mean that something is being watched or checked.
Hand in the face (Facepalm) 🤦
This Emoji describes a gesture made popular by the Star Trek series. It means “it can’t be true!”
It is used when you hear or else see someone doing something silly, but can likewise be employed if you feel “embarrassed of others”.
It is used to express the feelings of “I don’t know how I can assist you” or “Do what, right?”. This Emoji of shrugging shoulders shows ignorance, confusion or lack of interest in something. It comes from the emoticon ¯ _ (ツ) _ / ¯.
Emojis that have become memes or have a double meaning
Peach Emoji 🍑
Peach Emojis have been used extensively to represent butts, due to the visual similarity perceived by many users. This led it to be known as an “emoticon to the max”.
Full moon face 🌝
Full moon is the original euphemism used for butt. In fact, in the U.S., moon has been used to describe asses since 1743, long before the Peach Emoji was invented.
Black moon emoji 🌑.
The black moon Emoji is often used to underline the sexual meaning in a sentence. Flirt is often used or to make a sexual joke.
Poop Emoji 💩
This smiley poop Emoji is used in multiple contexts. A common use is that the content is bad, but it can also be used to express passive aggressiveness, thanks to the happy and smiling face of this pile of poop.
Eggplant Emoji 🍆.
Eggplant Emoji were commonly used in on-line messages to represent male genitalia or as sexual innuendos.
Face with a look of triumph 😤
Quite a few people think this Emoji represents someone snorting in anger. But really, these white clouds coming out of the nose are meant to represent disdain, a sign of superiority. It shows a proud person, triumphing over another.
Person with joined hands 🙏.
This Emoji is often used to show someone as if they were praying, asking God for something. However, really what it represents is a “high five”.
Information station person 💁
How can I attend? This Emoji shows a woman who is supposed to guide the customer and answer their questions. However, it has usually been a form of sarcasm or boldness.
Are you ready ? Start your first Emoji Game !